We previously covered the challenges and opportunities with traditional keyword ads, and this post will reveal why keyword staking is the next big advertising opportunity for enterprising online marketers and entrepreneurs.
Keyword Staking enables token holders to commit or ‘stake’ their PRE tokens against specific words and multi-word terms.
With Presearch Keyword Staking you choose a keyword (ex. ‘Bitcoin’) and then stake PRE tokens that you’ve purchased or earned against that term. You can then create an ad that you link to the website of your choice.
While tokens are staked, you continue to own and control your PRE, but you can’t use them to stake against other words and you can’t remove them from the Presearch platform. While they are staked they are effectively locked up.
You can unlock or unstake them at any time to withdraw them to the blockchain or sell them, but then your associated ads will not show.
This means that if you buy PRE tokens, stake them against keywords, you can receive traffic while you have them locked up. You can sell your PRE later once you stop using them for staking, making the traffic you received absolutely free.
Free traffic — for now
Traffic from the ad will be free during the alpha release, so the value of staking a keyword is potentially huge and this could prove to be one of an advertiser’s most profitable sources of traffic.
Presearch has more than 1.3m registered users and more than 10m visits per month, making it a top 5 blockchain property. To learn more about size and make up of the Presearch audience, please view this post: https://medium.com/@presearch/who-uses-presearch-7ec65c4170ad
The currently planned length of time that traffic will be free is 12 months, making it free until January, 2021 but the ultimate length will depend on the uptake of the platform and need to reward users. Expect anywhere from 6 to 18 months from the date of launch of the Keyword Staking platform.
Ranking of keywords
The ranking factors associated with keyword staking may change in time, but at the launch of the platform this is the way things work:
A user types in a keyword or key phrase, let’s say it’s “Toronto Real Estate”.
The ad server will look to find any ads where the advertiser has used the exact term “Toronto Real Estate” as their trigger keyword.
It will then look to see how many PRE tokens are staked or locked to the keyword, and whichever advertiser has staked the most PRE will have their ad displayed.
Now, if there are no matches for the exact term “Toronto Real Estate”, it will break the phrase down into individual terms, so it will find ads with the keyword “Toronto” or “Real” or “Estate” and it will pick whichever ad has the most PRE tokens staked to it and display it.
It’s a fairly simple system to start with, and because of that, it provides many opportunities to capture qualified search traffic at no or low cost.
Next steps to start staking
To learn more about specific staking techniques, we’ve prepared a staking strategy post that will help entrepreneurs and affiliates identify and take advantage of opportunities with Presearch Keyword Staking.