Nothing can predict sales and future growth for a luxury brand quite as well as its popularity online right now. This is why we’ve analysed how the world’s top luxury brands are ranking online and what’s making them so popular among affluent consumers in 2018.
Because the share of online interest is a strong indicator of future sales, we expect the luxury brands that made our top 15 to show strong performances at the end of the year. Every luxury brand on our list is enjoying significant customer attention. They each drive substantial online conversations across social media channels and search results. They are at the centre of what matters to modern affluent consumers and influencers.
Why stopping at 15, you may ask. Because after number 15 on our list, the attention that the other luxury brands were receiving dropped significantly. You’ll see that even within the top 15, the top 5 brands alone are already capturing more than 60% of the affluent consumers’ attention. Consumer’s interest is indeed highly concentrated at the top of our list.
How do we estimate the online popularity of a luxury brand? We took into account a combination of brand value, search share of voice and social media conversations to create this list. You can read more details about our methodology and data sources at the end of this article.
In this article, you will discover which luxury brands are the most talked about and sought-after online in 2018. You’ll also see the results of their marketing efforts in terms of consumer engagement and brand awareness. We highlight particularly noteworthy marketing campaigns and successful new product launches that help explain their current popularity.
The top 15 most popular luxury brands online in 2018
|Rank||Brand||Share of Search Interest|
|14||Yves Saint Laurent||0.89%|
read more details on : Learn more about Luxe Digital.